Saturday, November 21, 2009

The Eggo heard round the world

When news of an Eggo waffle shortage makes national headlines you know we have our media coverage priorities in the wrong place. Are people that tired of hearing about war? Is there a lull in medical breakthroughs that cure terrible diseases? Did Kelloggs hire a brilliant team of marketers?

Who knows. But I must admit I had a blast mocking the absurdity of it all. I ran to the freezer to see if we had any of the once-abundant treats and sure, enough, we had two boxes. I immediately posted them on eBay for $49.99. eBay doesn't have a food category so I listed them under "collectibles".

Here is the actual description that accompanies the listing:

Don't let the national shortage of Eggo waffles ruin your morning tradition. Do you want to disappoint your kids? Your spouse? What are you going to say when they bounce down the stairs expecting the carbo-dense treat they've eaten every morning since they were five?

Be the hero! While the rest of the world stares at a boring bowl of oatmeal, your family can mock the losers while stabbing a big pile of Eggo waffles drenched in syrup. Just be sure to close the blinds so the neighbors don't see.

Two 10ox boxes of Kellogg Nutri-grain Eggo waffles. 10 waffles in each box.
I figured the waffles were worth $5.00 and refrigerated shipping would account for the other $44.99. I got a full-on hour of laughs out of just posting them but the joke got even better when I started to receive inquiries and comments from people. Some played along with my joke and others thought I was serious. Both provided even more laughs. Here are several of the actual questions I received (and my replies):
thumpliz: Do you provide REAL Maple syrup with these waffles? I also hope it's from Canada because the stuff from here is crap. I'm very interested in your waffles.
: Yes, REAL maple syrup is included. Our connections in Can
ada are giving us a good deal. I can tell you are a true collector of vintage and rare items. Only a professional would know to ask about syrup before bidding.

andrew7882: No way in hell!
Understandable. Hell does not allow such grainy good

rockothebird: Are you a moron?
You sound bitter. You should eat more whole grains.
One person asked if my waffles in any way resembled Sarah Palin. And just when I thought it couldn't get better, I learned my Eggo listing had caught the attention of The Washington Post and Smart Spending. By now there were many other Eggo waffle products for auction on eBay.

And what's a good tragedy without Twitter flurry? Here are some of my favorite tweets about the crisis:

And there you have it. I hear there is now a shortage of canned pumpkin......


~TH said...

Hysterical. I'm still jealous you made the post. lol. I totally thought of you yesterday when I was staring at the few boxes of Eggos left on the shelf at Kroger.

All the while... I was hoarding cans of pumpkin. tee hee.

have a great Sunday!

Sari Farrell said...

I am a fan :) and a regular reader.


Cascia said...

That is funny! I had no idea there was a shortage in Eggo Waffles! It must be a publicity stunt.

Rudy Rukus said...

Holly you are genius and funny!!! Love it love it love it!!

The (Un)Experienced Mom said...

Oh my is this post hilarious! I heard about this on Sunday at a playdate. I was totally oblivious, and of course, we do have some waffles stored in our deep freezer, so I can breathe a sigh of relief! ;-)

Now, if there was a cheese shortage, I'd have some real concern!

Vic said...

This is hilarious. I heard about that and thought it was crazy!!:) I wish I thought about posting them on ebay....too funny.

The Redhead Riter said...

That is too funny!

Hen Jen said...

that is hysterical, and clever! Wondering how many extra traffic you got? was it in the hundreds a day?? Just cuz I'm nosey.....!

Mom2three said...

This is a hoot! I had no idea there was an Eggo shortage because we make ours and I rarely get to watch the news... Darn! Now the pumpkin I can cry about!

Julie The Surrendered Scribe said...

That is hysterical! Thanks for visiting my blog recently. Now if there is a chocolate shortage, I sense a crisis. Starting in my kitchen. With me.

Keep up the great writing!
Newsletter launch!

Trench Mommy said...

Holly! This is hysterical! I wish I was as creative as you.

Kaye Swain said...

LOL - I heard about the shortage. I went to buy french toast sticks for my granddaughter and they were out, along with a sign about it. So I picked up the generic sticks and she actually liked them better! I still love Eggo whole grain products, but whew, we're safe from the shortage. :)

Kat @ said...

This is flippin' HYSTERICAL! I LOVE LOVE LOVE that you took full advantage and posted on eBay. Genius... and makes for great blogging content, nonetheless! Love your blog, will DEFINITELY be back for more!

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